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Gone Free! Calendar 5 By Readdle!

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10,000 iPhones Fall Down Like Dominoes


Yeah we know, it’s not real, but that’s hardly the point… In one of the coolest promo videos we’ve seen in awhile, the people over at Aatma Studio have given us a pretty good idea of what it would look like if 10,000 iPhones were toppled like dominoes.

So maybe it’s not something you’ve ever tried to picture–but again, that’s hardly the point. Fact is, it’s pretty cool to see (and especially hear) what it would be like if this magnificent number of iPhones was organized for this purpose. Aatma has been behind other crazy iOS concept pieces, like the ones that depict an iPhone with a holographic keyboard or an awesome laser… From what we can tell, this new one with falling iPhones is basically self promotion, though it also depicts a concept of how NFC could be used in some amazing ways (see end of video).

Here’s Aatma CEO Pramod Modi Shantharam on how they pulled off this video–as well as why they did it and the ideas it puts out there:

“Except for the first iPhone that is set off, every other phone you see is computer generated. We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it… We’ve been known for visualizing unique concepts for iPhones and iPads on our YouTube channel. This time, we wanted to stretch our creativity and deliver something that’s almost as entertaining as an advert. We think if the iPhone 5s were to have NFC, this concept commercial could be a unique way to promote it.”

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