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Cellular Capable iPad gets Subsidized $100 from AT&T

Just in time for the holidays, AT&T has made a bold move that should swing lots of iPad shoppers their way for Christmas. Now, for the first time since the 1st-gen iPad became available years ago, the iPad is getting subsidized, which means as long as you’re willing to sign a 2-year contract, you can get $100 off!

Tantalizing as it may be to holiday shoppers, this offer really only applies to those iPad customers who want a cellular-enabled device and are ready to commit for the long haul. While the majority of shoppers looking to pick up a 4th-gen iPad or iPad Mini were probably planning to go 16GB Wi-Fi only and spend 500 bucks, AT&T has just made the cellular option a lot more appealing by offering the 16GB model for $479 with a 2-year contract.

It’s pretty obvious that you’re going to end up spending more in the long term by going with a cellular-enabled iPad with a contract, but for clarification purposes, here are AT&T’s data plans for tablets:

  • Mobile Share: $10 to share between 1GB and 20GB
  • DataConnect 250 MB: $15 for 250MB
  • DataConnect 3GB: $30 for 3GB
  • DataConnect 5GB: $50 for 5GB

Interesting to see this new direction for iPad sales, but will it translate to AT&T dominating the holiday shopping season? Seems like gifting an iPad with a contract would get sticky really fast, so you’ve got to assume that Wi-Fi only models are still going to lead the way… Even so, this kind of subsidization should mean an uptick in how many cellular units AT&T can move, and it should certainly put them in front of the competition.

 

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