Siri-Powered Apple Television Set could be Here as Soon as 2013
There has been a marked increase in talk of an Apple television set over the past few weeks. The reason? The new biography of Steve Jobs reveals the icon saying that he’s “finally cracked it,” referring to a solution for the convoluted, clumsy interfaces that dominate most of the market for television hardware.
Undoubtedly, this is a sector of technology due for a Steve Jobs makeover, and even though the man himself has now passed, it looks like we might not be far off from seeing Apple release a high-definition television set, according to New York Time’s Nick Bilton. For years, sources have been informing Bilton that Apple is hard at work on a TV set product. He expects this product to be unveiled late next year and launch in 2013. What’s more, the whole thing might be powered by Siri, Apple’s new voice-activated personal assistant introduced in the iPhone 4S.
When you think of it, most of us have a pretty hateful relationship with our television remote controls, so it would make sense that Apple would target that device as in need of the most attention. In this case, we’re talking about Apple possibly doing away with remote entirely, though we remain completely curious about how they might implement a Siri-powered television set.
Then there’s the question of service. Could we be in for some sort of iTunes subscription plan? How would content providers take to striking up an affordable deal for Apple to offer its customers? A lot remains to be seen, but we’re in total agreement with Jobs when he says that television as it it is remains “totally broken.” The idea of the Apple TV “hobby” being replaced by a full-fledged television set is tantalizing. Let’s hope that 2012 brings a big announcement, and that it has everything to do with changing how we watch TV.