The Wider Image—Cool News Consumption iPad app from Reuters
Watch out Rupert Murdoch and The Daily, you’re not the only news app doing a wonderful job of catering to iOS users anymore… All of the sudden, iPad users looking for a slick, graphic-laden news experience have got options. The Wider Image comes to us from Thomson Reuters with an emphasis on news photography, and boy is it a looker. What’s more, it’s free and actually packs a lot of human-driven news content that could keep you busy for hours—every day!
When you take a step back from the excitement of getting another fancy news app, it’s actually surprising that it’s taken this long for photojournalism to become a hot topic in the App Store. Sure, we’ve seen it show up here and there, whether it’s The Daily or some other news app that works it in alongside text content, but the Wider Image is really the first time we’ve seen the photography aspect of journalism take the spotlight. And why shouldn’t it? That new iPad and it’s Retina Display is so perfect for this application that it feels like Thomson Reuters has hit on something that should have been painfully obvious to every news provider headed into the App Store.
Here’s the kicker, The Wider Image—as an iOS app—actually performs the way you’d want it to. After just a few minutes with the app, there is no question on how it compares to The Daily… It loads faster, downloads quicker, and has snappy navigation—all features that should lend to its long-term success.
Have you tried the Wider Image yet? It’s one of those free apps that is truly a gift, and with a name like Thomson Reuters behind it, there’s a good chance its users will enjoy regular updates that keep the premium content coming.